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How to introduce your product

emmagao 2016-11-10 224

        产品是公司的灵魂,如何向客户介绍自家产品呢?

(1)最基本的,要介绍产品的性能(performance)
性能优秀:good adaptability
节能高效:fuel efficient
空间宽敞:roomy inside
密封良好:well sealed up


e.g.The central body of the plane is made entirely of carbon composite material, which makes the plane lighter and more fuel efficient.

机身主体全部由碳合成材料制成,因此重量更轻,更加省油。


(2) 谈谈产品的市场(market share)
业内人士都知道:everyone on the line
深受欢迎:very popular abroad
供不应求:exceed supply


e.g.Everyone on the line knows that Chinese tea is good in quality and reasonable in prices.

业内人士都知道,中国茶叶品质优良,价格合理。


(3)谈及产品的款色、颜色、规格等(style/color/ specifications)
又新潮又有品味:be in fashion and in good taste
精致、新颖、大方: well-tailored in workmanship, fresh and good in style
完美结合:perfect combination
色彩鲜艳:brightly colored


e.g.Designers are very forward thinking and buyers can be backward thinking. so themerchandiser must be the arbiter of good taste and fashion and keep the process moving in a positive direction.

当然,设计师很前卫,购买者可以“后卫”,这样跟单就必须是高品味,新时尚前沿的裁决者并能将其带入良性轨道。


e.g.An inexpensive and convenient recovery drink is chocolate milk, which is the perfect combination of carbs and protein.

巧克力牛奶是一种物美价廉的恢复饮品,是碳水化合物与蛋白质的完美组合。




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