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What is the turnover of Alibaba in November 11th?

emmagao 2016-11-27 778

There's no other shopping bonanza quite like Alibaba's Singles Day, which has once again smashedrecords.

世界上没有哪种购物狂欢节可以和阿里巴巴的“光棍节”媲美,今年双十一再次碾压以往纪录。



The tech giant reported $17.8 billion in sales during this year's frenzy, breaking the record of $14.3 billion set in 2015. That's more than Black Friday and Cyber Monday combined.

据报道,这家科技巨头在今年的购物狂潮中销售额达178亿美元,打破了2015年创下的143亿美元的纪录,比“黑色星期五”和“网络星期一”的销售总和还多。



Singles Day takes place each year on November 11. It started as an informal holiday celebrating those not in relationships, before tech giant Alibaba turned it into a product discount day in 2009. The multibillion dollar event includes products from thousands of international brands, all vying for the purchasing power of more than 100 million shoppers.

光棍节是每年的11月11日,最初是一个为单身人士设立的非官方节日,2009年科技巨头阿里巴巴把它变成了商品打折购物节。这项几十亿美元的购物活动涉及数千家国际品牌,它们都使尽浑身解数争夺上亿买家的购买力。



In the first few hours, more than 80% of transactions took place on smartphones. The company rolled out virtual reality experiences and augmented reality games to keep shoppers' thumbs and eyeballs glued to the buy button.

在最初几小时内,80%以上的交易是通过智能手机完成的,公司推出了虚拟仿真体验活动和增强现实游戏,让买家的大拇指和眼球从始至终离不开“购买”按纽。


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