Certain fruits are eaten during the Chinese New Year period, such as tangerines and oranges, and pomeloes. They are selected as they are particularly round and "golden" in color, symbolizing fullness and wealth, but more obviously for the lucky sound they bring when spoken.
Eating and displaying tangerines and oranges is believed to bring good luck and fortune due to their pronunciation, and even writing. The Chinese for orange (and tangerine) is 橙 (chéng), which sounds the same as the Chinese for 'success' (成). One of the ways of writing tangerine (桔 jú ) contains the Chinese character for luck (吉 jí ).
Eating pomeloes/shaddocks is thought to bring continuous prosperity. The more you eat, the more wealth it will bring, as the traditional saying goes. The Chinese for pomelo (柚 yòu ) sounds like 'to have' (有 yǒu), except for the tone, and exactly like 'again' (又 yòu).
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